Cleveland Clinic Lou Ruvo Center for Brain Health, designed by Frank Gehry, in Las Vegas paired with Roksanda Pembroke Dress.

An undulating façade as colorfully complicated as the mind itself. A surprise to find such inspiration amid the noise and neon. The Frank Gehry-designed Cleveland Clinic Lou Ruvo Center for Brain Health in downtown Las Vegas supports patients with memory and movement disorders and their families – an integrated approach reflected in the integrated architecture and business model. The center works to preserve memories (through vanguard research) and create new ones (through event rentals) – all supported by a corresponding nonprofit, Keep Memory Alive.

In 1921, four physicians created the Cleveland Clinic under the vision that compassion, cooperation and innovation could foster excellence in patient care, education and research. By design, the Lou Ruvo Center manifests that mission. “I’m trying to make a building that people will want to visit, remember, talk about, and enjoy,” Frank Gehry said. One detail speaks to the individual experience of cognitive disorders: no two of the 199 windows are alike.